Practical tips and strategies for managing leads as a solo founder, freelancer, or consultant.
If you're running a solo business, whether you're a freelancer, consultant, or indie founder, you know the feeling. Leads pop up in DMs, emails, or quick chats, and somehow they vanish into the ether. It's not laziness. It's just that life moves fast, and without a single place to check "who needs my attention today," those opportunities quietly die.
Read moreHere's a truth from too many coffee chats with solo founders: you don't have a sales problem. You have a follow-up problem. Leads aren't the bottleneck. Remembering to nurture them is. I used to track everything in Notion pages and Gmail labels, convincing myself it was "organized chaos."
Read moreSales routines sound like corporate drudgery, but for freelancers, they're a lifeline. I resisted one for years, thinking my "intuitive" approach was fine. Until I realized intuition forgets 60% of follow-ups. The deeper insight? Consistency isn't about willpower. It's about reducing decisions.
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